Cynthia St. Aubin Author Rebrand

NOTE THAT THIS IS NOT FINAL
At the heart of Cynthia St. Aubin’s storytelling lies a singular, spirited promise: Where Wit, Whimsy, and Wildness Meet. Blending the bold humor of Lucille Ball with the intrigue of The X-Files, Cynthia crafts stories that are wickedly clever, wildly romantic, and unapologetically inclusive. Her brand is a haven for readers who crave smart, spicy paranormal tales that celebrate art history, nerd culture, and the messy, magical creatures we all are—both human and otherwise. As she reimagines her digital presence, Cynthia remains fiercely authentic, expanding her reach while staying true to the offbeat charm and diverse representation that turned curious readers into die-hard fans. This is romance with bite, mystery with mischief, and fantasy with a fabulous twist of lipstick and lore.


Brand Design
Art Direction
Typography
Color Theory
Brand Audit
Competitive Analysis

Logo Exploration

Early Sketches

First Draft Mock Ups


Final Branding

Second Draft Mock Ups

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