Alex and Ani is a jewelry brand known for its stackable charm bangles and spiritual symbolism. At its peak in the mid-2010s, the company was valued at over $1 billion. It primarily targeted millennial women, appealing to their interest in personal storytelling, wellness, and astrology. The brand became a cultural phenomenon, often gifted for milestones or worn as tokens of identity and intention. Its unique blend of fashion and meaning helped redefine how accessories could express individuality.