Penguin Random House Advertising

From 2015-2022, I worked at Penguin Random House, leading advertising and marketing campaigns for cookbooks, non-fiction, and mindfulness books. As Harmony and Rodale's Assistant Art Director, I collaborated with well-known authors including Deepak Chopra (mindfulness expert), Kristin Cavallari (entrepreneur and TV personality), Rachel Krantz (award-winning journalist), and Alexi Pappas (Olympian and filmmaker). During my collaboration with The LadyGang, Tiffany Aliche, Sadhguru, Giada De Laurentiis, Dr. James DiNicolantonio and Thug Kitchen I crafted marketing designs that effectively linked their stories to their audience and motivated people to read their transformational books.