The Future of Agency Merch
The Future of Agency is the only full-service marketing agency in publishing. Founded by a Big 5 veteran with over 100 career New York Times bestsellers, they work as a strategic extension of an author's team across brand, social, events, and beyond.
Overview
The rebrand launch needed event merch that reflected that same intentionality. The brief was simple: design pieces people would actually keep. High utility, minimal aesthetic, nothing that gets left on a table at the end of the night.
Layout Design
Art Direction
Environmental Design
Rebranding
Copywriting
Pins
The pin was designed to function as a standalone brand mark. No supporting text, just the wordmark reduced to its most essential form.
Bookmarks
A bookmark earns its place by being useful. The design stays minimal so it doesn't compete with whatever it's sitting inside.
Notebook
AD: Maurice Principe
Designed by Sandra Garcia
I art directed the notebook in collaboration with designer Sandra Garcia. My role was concept, creative direction, and copy — Sandra executed the layout. The goal was an object that felt intentional, not promotional.
Table Cards
Event collateral that doubles as a takeaway. Clear information hierarchy, nothing decorative that doesn't serve the message.
Booth Banner
Designed for quick legibility at a distance. The brand needed to read from across a room before someone ever walked over.
